Welcome to FITNESS CAREER MASTERY

Career development for fitness creators & entrepreneurs

We provide you with the roadmap & tools you need to build a successful, heart-led business & immersive workout experiences...

...so you can transform the lives of the people you were meant to serve with confidence and competence.

GET STARTED
START WITH PURPOSE
BUILD YOUR TRIBE
MAKE IT MATTER

WE BELIEVE There’s no reason to go it alone.

Whether it’s becoming the rockstar trainer that makes each and every class worth the sweat or running the studio everyone wants to work out at, we know what it takes to get you there... and it's not what you think it is.

It doesn’t have to take 10 years to figure it out.

We combined our 10+ years of mastering the art of building successful brands & businesses from scratch and delivering high quality workout experiences around the globe... with our backgrounds in theatre, dance, sports, psychology, and video production to provide you with the proven roadmap of how to get it done- without wasting time or money.

It can be easy to consistently attract and retain quality clients!

But not everyone knows the secret of how to do it. It takes knowing what you're selling "hint, it's not workouts!", knowing that it's impossible to serve every type of person, not being afraid to lean into your beliefs about what a fitness experience should be, recognizing your proper role in the life of your ideal client, and ensuring you built a business on a strong foundation of who you are and your purpose- before the flashy logo and website.

FCM makEs ACHIEVING YOUR CAREER GOALS ACTION DRIVEN AND FUN

Remember why you started? The incredible high of a good sweat got you hooked, changed your body, and maybe even your life. You wanted to pay if forward. Besides, spending your days in spandex making crowds of people smile instead of week after week in a suit at a desk is incredibly alluring.

We know you entered the fitness industry to change lives. But beyond a certification or an expensive design team to bring your studio concept to life, finding a roadmap and trusted systems to help you truly succeed might as well be buried treasure. This can leave you feeling the opposite of how you believe you should feel when being of service to others- burnt out, frustrated, stressed, strapped, lost, and near giving up altogether.

That’s why we’ve stepped in to not only provide you with the roadmap, guidance, and accountability you need to learn exactly what the most successful businesses in the world do, (based on our global experience in industry) but also to show you how to lead a heart-led business- something that we believe is necessary to have the depth of impact on others that you desire - and create epic class experiences that keep your classes packed with clients who are addicted to your brand (in the very best way). So you can feel confidant, competent and stay in the game for the long run.

YOUR JOURNEY TO MASTERY STARTS HERE

BECOME AN ACTION TAKER TODAY!

BOOK YOUR BREAKTHROUGH SESSION
LEVEL UP.

Instructor Conservatory

We've taken over 10 years of global experience to empower instructors with the tools and knowledge of industry veterans, so you don’t have to spend years figuring out how to create unforgettable class experiences on your own, and can get on the fast track to a successful career.

LEARN MORE
LEVEL UP.

COMMUNITY

From live training coaching sessions and webinars to downloadable guides, a community of like-minded peers to lean on and access to our expertise around the clock, we provide you with everything you need to get started building the career you desire- for FREE!

JOIN NOW!
LEVEL UP.

SECRETS OF BRAND BUILDING

If you are a fitness creator, an online coach, solo-preneur, a studio owner or are thinking about becoming one... this is for you!

Do you feel like you're struggling with marketing, client acquisition, retention or just don't know where to start? It likely stems from a lack of clarity of purpose, not knowing your ideal client and how to solve their pain point, or how to create messaging that speaks to them on an emotional level.

Apply for a seat in our VIP coaching program so you can build a brand that matters for the people you were meant to serve.


LEARN MORE

CHECK OUT OUR PODCAST

Every episode will educate, inspire and empower you through conversations with thought leaders,
belief shifters, trailblazers, and masters in the fitness industry.

MORE EPISODES

Blog

The best information and actionable tips from the internet gathered in one place for you to learn how to reach your goals in the industry.

UNDENIABLE RESULTS

“I just listened to Episode 113. *MIND BLOWN*. Literally everything you shared was exactly what I was trying to convey as my “why” for starting this brand and program. The clarity you all verbalized gave words to the emotion I feel in my soul is what I’m attempting to build. Thank you! You continue to make a positive impact on me and my journey!”
Brie
“When I’m not teaching, I’m listening to the Fitness Career Mastery Podcast to learn how to be a more engaging, supportive, inspiring instructor, as well as to learn how to continue to build a community. Thank you Shay and Barry! You’ve created something special!”
Rachael
“Barry and Shay are more valuable than your average consultants. They have their fingers on the pulse of the fitness industry, and are always talking to business owners!”
Sam
“Fitness Career Mastery is always giving me fresh ideas because of the amazing experience in group fitness that they have. I’ve been so inspired to get creative with my business in the fitness industry. Being part of the FCM community has made me so proud and grateful to be here!”
Ola
“FCM has had such an incredible impact on my life. As a new indoor cycling instructor, I’m hungry for information that will help me learn from the expertise of others. It has opened my eyes to new peerspectives, different ways to grow, and I couldn’t be more grateful to have found it”
Ali
“Fitness Career Mastery has served as an inspiration and a guide through my journey as a new yoga teacher. The podcasts have a great balance of humor and honest informative conversation and I always feel challenged and empowered after listening to pursue what makes me feel most alive as an instructor. My coaching call with FCM drastically impacted the way I see myself as a yoga teacher and has helped me maintain perspective while trusting in the journey.”
Melissa