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We guide fitness creators and entrepreneurs to build a brand that attracts their dream clients and create class experiences that make them want to stay forever.

Client Acquisition.

These are the three hottest topics that come up when we speak with fitness creators and entrepreneurs, and there's a reason why.


Nothing is more frustrating than trying to figure out what it will take to get the word out about your classes, get the right people to realize the greatness of what you offer, and keep them coming back for more.

It's exhausting when none of your marketing efforts lead to the number of new clients you were hoping for and you have no idea why your retention keeps tanking. It can cause you to wonder if it's worth it to keep trying.


If you do manage to capture a client, it often seems inevitable that they'll go strong for a while, and then inexplicably drop off. And because you don't have clarity around why they're not coming anymore, it's impossible to create a strategy on how to recapture them.

Leaving these stressful feelings behind starts with creating an experience

Barry and Shay Kostabi, founders of Fitness Career Mastery, and hosts of the Fitness Career Mastery Podcast, who can help you atrract the right clients into your fitness business, and create class and workout experiences that make them want to stay forever.



of consumers say mental, emotional, and spiritual wellness is more important than ever.

Fitness Career Mastery Ultimate Class Experience student feeling confident and empowered while teaching a class as a fitness instructor.

Understand Your Purpose.

You chose a career in fitness because you've recognized the incredible impact a movement practice can have on someone's life (because you've experienced it yourself!) 

But you may be realizing now that being successful requires a lot more than cutting-edge equipment, a beautiful space, and a fancy website. Sometimes when you focus so much on what you do, it's easy to lose touch with why you do it.

At some point, you have to stop looking at the external factors that you believe are making a negative impact on your business and take a look within. You have so much more within your control than you think.

Your purpose is what engages new clients. Not what workouts you offer.

Know Who You're Meant to Serve.

One of the biggest mistakes you can make in this industry is thinking that your workouts are for everybody. We get it - you want to build an inclusive and equitable brand that can change as many lives as possible! 


By attempting to speak to everyone you risk watering down your messaging, getting lost in the noise, and spreading yourself so thin that you can barely scratch the surface of making the impact you desire.

The person you are and the experiences you've had color the way you believe a fitness experience should be. And that has the power to attract a very specific, yet diverse, group of loyal customers that will resonate with your message and make your business thrive.

We help you understand who that person is, and how to best serve them based on your beliefs and values, which manifests in your brand messaging, marketing, and your product.

A class participant at a Fitness Career Mastery client's studio in Aukland, New Zealand who is immersed in the moment and deep in a flow state because her instructor studied with Fitness Career Mastery.
Instructors at a cycling studio in Los Angeles going through Ultimate Class Experience training with Shay Kostabi and learning about how to harnass the power of flow states to create unforgettable class experiences for their clients.

Fitness CAN and SHOULD be exponentially more than throwing on some music and putting some exercises together in a super sleek space.

Barry and Shay Kostabi, founders of Fitness Career Mastery who teach you how to create a brand for your fitness business that is a reflection of your core values and beliefs, and epic class and workout experiences that deliver on your brand promise.

Deliver big on your brand's promise.

Life-changing fitness classes happen because the instructor and brand created an optimal experience for clients to feel outside of time and tapped into their potential so much that it impacts their life outside of the room. It's the kind of magic that creates the best kind of addiction. It turns out that these experiences don't happen by accident.

Once you're clear on your purpose and whom you're meant to serve, we teach you the research-backed knowledge and skills you need to create a unique and memorable experience that makes your brand come to life every. single. class.


Your business’s success demands you nail the two elements of an unforgettable experience:

1/ Attract YOUR people.

2/ Take their breath away.

First, Attract YOUR People.

Attracting the right people comes down to the story your brand is telling. No, your brand is not your logo, website design, or color palette. Your brand what you believe at your core, your purpose, and your story. (You have so much more to offer than "helping people get in the best shape of their lives.")


You have a unique perspective. An outlook on life that is yours alone because it has been shaped by your experiences and taste.

Marketing WHAT you do does nothing to distinguish you from everyone else that does what you do.

We help you authentically express who you are and what you believe so that you can attract the people you're meant to serve, and stand out from competition.

Barry Kostabi, co-founder of Fitness Career Mastery, teaching a yoga class in Shanghai, China and implementing Fitness Career Mastery's teaching techniques to create immersive workout experiences that get clients into a state of flow by perfecting coaching and cueing, his use of music, his instructor persona, and knowledge of flow state neuroscience.
Shay Kostabi, co-founder of Fitness Career Mastery, teaching a fitness class in Los Angeles, California to a group of students completely immersed in the workout because she has created an effective instructor persona, has mastered her use of music, the art of coaching and cueing, and the science of flow states.

Second, Take Their Breath Away.

The keys to packed classes, member retention outstanding client referrals, and five-star reviews can be found in the quality of the experience you provide for your clients. 


Over decades of training more than 1000 instructors in over 13 countries in multiple languages, we’ve discovered what it is that the most influential instructors in the world do, and have distilled this down into a science-backed formula that YOU can use to create unforgettable, immersive, and addicting workout experiences for your clients - no matter where or what you teach.

We teach you the skills you need to know in order to transform your workouts into meaningful experiences your clients can't live without.

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