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JOIN THE 'Get Your Clients To Fall In Love With Fitness' MASTERCLASS!


You got into fitness to change lives, and you're really good at it. But you don't know how to communicate that to your dream clients, and get them flocking to you.

That's where I come in.

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You're the best at what you do.


I'm the best at what I do.

We should work together, so I can get you more clients.

▷ You've spent YEARS mastering your craft. I mean, you know 

You've tried hiring social media and marketing coaches in the past, and none of them have worked.

You've invested in tech solutions that also haven't brought your results.

Barry Kostabi of Fitness Career Mastery showing you that you're in the right place if you struggle with marketing your fitness business to get new clients.

You secretly feel like giving up (even though you never will, because this is your passion)

I'm going to make you stand out as the absolute BEST at what you do.


I will make you stand out as the absolute BEST at what you do.

Group fitness class sold out from the studio's strong value proposition due to being solid on their branding strategy and story.

Here's the Hard Truth...

You're passionate about fitness and the type of class you offer. The reason you're not getting more clients is because you're trying to explain 

To make things worse, fitness is more available than ever before. The pandemic made sure of that! Anyone can get yoga, barre, cycling, dance, pilates... you name it... from YouTube, apps, social media influencers (with a much larger following than you), and of course, the big players like Peloton, Apple Fitness, or The Mirror.

Your attempts to get new people in feels like throwing spaghetti at the wall. Nothing's sticking, but you know there's got to be a better way. 


The solution might sound counterintuitive.
Are you ready? It means:

Not worrying about what everyone else is doing or how they do it because that's none of your business.

Not marketing your workouts anymore (because there are 1000 other people that offer your workout).

And INSTEAD, recognize that you have a superpower no one else has. No one else on the planet has had your experiences and has your unique perspective toward movement.

There's a reason you opened your business based on what you believe about how the type of class you offer can change someone's life. All you have to do is communicate to your ideal client how it is the perfect solution that they've been looking for. It's not easy to do alone, which is why we show you how to do that.

A team of group fitness instructors at a studio after studying branding strategy and class experience design with Fitness Career Mastery

We help you:

Design a branding strategy that showcases you as the guide and expert your ideal client has been looking for and drives them to take action.

Create a culture based on your values.

Provide an experience that is the perfect solution to the people you're meant to serve.

We understand the Fitness Industry.

There are plenty of branding and marketing experts, but they don't have years of experience and knowledge of the fitness industry that we do.

That's why we're best equipped to help you leverage your unique values, beliefs, and culture, so you can form an emotional connection with your clients through your messaging that inspires them to take action.

Book your Strategy Session with us today!

Barry & Shay, founders of Fitness Career Mastery and hosts of the Fitness Career Mastery Podcast, excited to work with a new client to help them attract their ideal clients through their branding, and keep them there with an exceptional group fitness class experience that isn't taught in a teacher training or certification
A Fitness Career Mastery instructor training on the Ultimate Group Fitness Experience, which includes mastering your instructor persona, the magic of musicology, the art of coaching and cueing, and the research backed science of flow states.



New York

"I’ve done marketing courses and branding work, but none of them had the same impact as working with Barry because he’s in the fitness industry."


New York

"I can finally just completely focus on what it is I'm doing, and who it is I'm truly serving. It's a clear path for me."



"Before working with FCM I had always struggled with imposter syndrome. After just a few sessions I started feeling clear and confident."

The real reason fitness businesses struggle is not because there is a lack of demand for their services but because they don't know how to speak to their ideal clients in a way that showcases them as the perfect solution their clients are looking for.


If you're like most fit biz owners, here's why you might be stuck:


Running a fitness business looked so easy!

Maybe you're an instructor who went on to start your own business. Or maybe you're a fitness enthusiast who was originally working in another industry, and your life was changed by fitness to the point where you wanted to open a business. You opened your doors thinking that a beautiful space and a great workout would be enough... and you're now finding that it in fact you clearly missed some steps, and you're not sure now what they are.


You're marketing what you do, not how you do it.

Most fitness creators and entrepreneurs believe they’re selling fitness classes, when in fact, they’re selling the specific transformational identity that their ideal clients want, and how that transformation makes them feel in contrast to what they feel now. It turns out that people will subscribe to whatever you decide is the best way to get them there, as long as they feel seen and understood.


You're trying to be everything to everyone.

It's so paradoxical, but the more people you try to help, the fewer people you reach. it's simply because you have to water down or even compromise on your beliefs and values to appeal to more people. This causes confusion in your messaging and is preventing you from clearly distinguishing yourself from your competitors. You're left with a race to the bottom where the cheapest solution wins.

If this sounds like you, we've got you!

Shay Kostabi of Fitness Career Mastery teaching a group fitness class with resistance bands to participants completely immersed in the moment.

Our Bullseye Branding technique gives you the knowledge and confidence to make informed decisions that directly relate to your business's success.

Barry Kostabi, group fitness brand strategist for Fitness Career Mastery

When your marketing isn't working, it's likely because it isn't informed by the story your brand is telling, which is an expression of who you are, what you believe, what you value, and how that connects with the struggle your ideal client is facing.

The Bullseye Branding technique helps you uncover the missing pieces that turn your marketing strategy into a powerful message that your ideal client has been looking for.

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Here's how it works:

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The one thing that can't be copied is YOU. There's no one else on the planet with your unique skills, your experiences, expertise, and is in a position to help the people you're meant to serve in the way that only YOU can.

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Most fitpreneurs make the mistake of hiding behind their brand, thinking "why would anyone care about me or my story?" The truth is, we are story-driven creatures, and stories help us make sense out of our own struggles and desires. Learn how tapping into your story can be the foundation of a successful, heart-led, mission-driven business, culture, and community.

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Trying to appeal to as many people as possible, or, going "an inch deep and a mile wide" will put your business on shaky ground. But if you go "an inch wide and a mile deep", you'll establish yourself as an expert, and grow deep roots that will skyrocket your business to success.

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With all of this information, you'll be ready to craft powerful, heartfelt brand messaging and a marketing strategy that shows your ideal client how you fit into their life story as the guide they've been looking for that will help them no longer experience what they're struggling with.

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This is the framework we've used to help over 100 fitness business owners finally feel confident and competent in their approach to growing and scaling - while having the depth of impact they desire on the people they're meant to serve.

Step One: Book a Free Call

Book a Brand Strategy Session! You can expect this free call to last an hour. You'll be asked to answer a quick series of questions before going to the booking page.

Barry and Shay of Fitness Career Mastery pointing at a cell phone, encouraging you to book a breakthrough session to get insight into what you're struggling with in your fitness business.
Barry of Fitness Career Mastery standing in front of a green painting smiling after helping an online fitness coach build their brand identity.

Step Two: During Your Call

On your call, Barry will ask you a series of questions to help you uncover the core of your beliefs and develop a revised branding strategy. He'll also answer any and all of your questions! If you both feel like receiving coaching is a good fit, you can discuss that at the end of the call!

Step Three: When We Wrap

Regardless of whether we invite you to work with us, you'll walk away feeling confident and empowered with an action plan that will help you take purposeful action to grow your business and have a deeper impact on the people you're meant to serve. We'll hook you up with resources that will help you on your way.

Barry and Shay of Fitness Career Mastery smiling at the camera in front of a white background after helping train an international client's instructor team on how to create immersive fitness class experiences.
A group fitness instructor in New York teaching a group fitness class after learning from Fitness Career Mastery how to confidently teach a class that gets clients into a flow state.

Once you get clear on your brand strategy, you'll begin to:

Know exactly what messaging must be in your marketing so you can attract more clients.

Make informed and empowered decisions about how to grow your community, your team, and your business!

Begin to level up your product and turn it into the perfect solution your ideal clients are looking for.

And less likely to:

Suffer from burnout due to trying to figure everything out on your own.

Waste valuable time. 

Pay thousands to other experts that don't address the root of your problem or don't understand the fitness industry.


Download "Why You're Not Selling Out Your Classes (& What To Do About It)"

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