YOU HAVE SO MUCH MORE TO OFFER THAN JUST A WORKOUT.
We draw out your unique story, perspective, and beliefs so that you can show more empathy to what your ideal client needs help overcoming, and showcase yourself as a guide and expert they need. Get ready to become known as an expert, attract more of the right clients, and build a meaningful culture, & loyal community.
You know you're in the right place if:
▷ You're frustrated and burnt out because your marketing efforts not resulting in gaining more clients.
▷ You've tried hiring social media and marketing coaches in the past, and none of them have worked.
▷ You've invested in tech solutions that also haven't brought your results.
▷ You secretly feel like giving up (even though you never will, because this is your passion)
▷ You just wish it was easier to do something good and change lives!
Here's the Hard Truth...
The fitness industry has changed. It isn't enough to open a business, put out your sandwich board, post about your classes on social media, and expect people to just show up.
As a result, you find yourself looking at what other businesses are doing, and taking cues from what you perceive is making them successful.
To make things worse, fitness is more available than ever before. The pandemic made sure of that! Anyone can get yoga, barre, cycling, dance, pilates... you name it... from YouTube, apps, social media influencers (with a much larger following than you), and of course, the big players like Peloton, Apple Fitness, or The Mirror.
Your attempts to get new people in feels like throwing spaghetti at the wall. Nothing's sticking, but you know there's got to be a better way.
The solution is very counterintuitive.
You ready? It means:
▷ Not worrying about what everyone else is doing, or how they do it, because that's none of your business.
▷ Not marketing your workouts anymore (because there are 1000 other people that offer your workout).
And INSTEAD, recognize that you have a superpower no one else has. No one else on the planet has had your experiences and has your unique perspective toward movement.
There's a reason you opened your business based on what you believe about how the type of class you offer can change someone's life. All you have to do is communicate to your ideal client how it is the perfect solution that they've been looking for. It's not easy to do alone, which is why we show you how to do that.
We Understand The Fitness Industry.
There are plenty of branding and marketing experts, but they don't have our years of experience and knowledge of the fitness industry.
That's why we're best equipped to help you leverage your unique values, beliefs, and culture, so you can form an emotional connection with your clients through your messaging that inspires them to take action.
Book your Breakthrough Session with Barry today.
FROM OUR CLIENTS
"I’ve done marketing courses and branding work, but none of them had the same impact as working with Barry because he’s in the fitness industry."
"I can finally just completely focus on what it is I'm doing, and who it is I'm truly serving. It's a clear path for me."
"Before working with FCM I had always struggled with imposter syndrome. After just a few sessions I started feeling clear and confident."
The real reason fitness businesses struggle is not because there is a lack of demand for their services but because they don't know how to speak to their ideal clients in a way that showcases them as the perfect solution their clients are looking for.
If you're like most fit biz owners, here's why you might be stuck:
Running a fitness business looked so easy!
Maybe you're an instructor who went on to start your own business. Or maybe you're a fitness enthusiast who was originally working in another industry, and your life was changed by fitness to the point where you wanted to open a business. You opened your doors thinking that a beautiful space and a great workout would be enough... and you're now finding that it in fact you clearly missed some steps, and you're not sure now what they are.
You're marketing what you do, not how you do it.
Most fitness creators and entrepreneurs believe they’re selling fitness classes, when in fact, they’re selling the specific transformational identity that their ideal clients want, and how that transformation makes them feel in contrast to what they feel now. It turns out that people will subscribe to whatever you decide is the best way to get them there, as long as they feel seen and understood.
You're trying to be everything to everyone.
It's so paradoxical, but the more people you try to help, the fewer people you reach. it's simply because you have to water down or even compromise on your beliefs and values to appeal to more people. This causes confusion in your messaging and is preventing you from clearly distinguishing yourself from your competitors. You're left with a race to the bottom where the cheapest solution wins.
If this sounds like you, we've got you!
Our Bullseye Branding technique gives you the knowledge and confidence to make the informed decisions that directly relate to your business's success.
When your marketing isn't working, it's likely because it isn't informed by the story your brand is telling, which is an expression of who you are, what you believe, what you value, and how that connects with the struggle your ideal client is facing.
The Bullseye Branding technique helps you uncover the missing pieces that turn your marketing strategy into a powerful message that your ideal client has been looking for.
Here's how it works:
The one thing that can't be copied is YOU. There's no one else on the planet with your unique skills, your experiences, expertise, and is in a position to help the people you're meant to serve in the way that only YOU can.
Most fitpreneurs make the mistake of hiding behind their brand, thinking "why would anyone care about me or my story?" The truth is, we are story-driven creatures, and stories help us make sense out of our own struggles and desires. Learn how tapping into your story can be the foundation of a successful, heart-led, mission-driven business, culture, and community.
YOUR NICHE & IDEAL CLIENT
Trying to appeal to as many people as possible, or, going "an inch deep and a mile wide" will put your business on shaky ground. But if you go "an inch wide and a mile deep", you'll establish yourself as an expert, and grow deep roots that will skyrocket your business to success.
YOUR BRAND MESSAGING & MARKETING
With all of this information, you'll be ready to craft powerful, heartfelt brand messaging and a marketing strategy that shows your ideal client how you fit into their life story as the guide they've been looking for that will help them no longer experience what they're struggling with.
REACH FITNESS CAREER MASTERY
This is the framework we've used to help over 100 fitness business owners finally feel confident and competent in their approach to growing and scaling - while having the depth of impact they desire on the people they're meant to serve.
Step One: Book a Free Call
Book a Breakthrough Session! You can expect this free call to last an hour. You'll be asked to answer a quick series of questions before going to the booking page.
Step Two: During Your Call
On your call, Barry will ask you a series of questions to help you uncover the core of your beliefs, and develop a revised branding strategy. He'll also answer any and all of your questions! If you both feel like receiving coaching is a good fit, you can discuss that at the end of the call!
Step Three: When We Wrap
Regardless of whether we invite you to work with us, you'll walk away feeling confident, and empowered with an action plan that will help you take purposeful action to grow your business, and have a deeper impact on the people you're meant to serve. We'll hook you up with resources that will help you on your way.
Once you get clear on your brand messaging, you'll begin to:
▷ Know exactly what messaging must be in your marketing so you can attract more clients.
▷ Make informed and empowered decisions about how to grow your community, your team, and your business!
▷ Begin to level up your product and turn it into the perfect solution your ideal clients are looking for.
And less likely to:
▷ Suffer from burnout due to trying to figure everything out on your own.
▷ Waste valuable time.
▷ Pay thousands to other experts that don't address the root of your problem, or don't understand the fitness industry.