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How We Help You Build a Brand That Moves People
Every thriving fitness brand follows a path.
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It begins with clarity. It deepens with strategy. It comes to life through experience. It grows through connection and consistency.
Here's how we guide you through it:
Step 1: Book a North Star Session
This is where we begin. Together. We’ll take a close look at your brand, identify what’s working, what’s not connecting, and what it’s time to evolve. You’ll walk away with clarity on:
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What’s keeping your message from landing
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How to better connect with the clients you’re meant to serve
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Which Fitcarma path is right for your next chapter
Step 2: Clarify Your Brand Strategy (Work With Barry)
You already have something meaningful. Now it’s time to shape it into something magnetic. Whether you’re refining your message or rebuilding from the ground up, Barry helps you uncover your core story, define your brand identity, and position yourself with purpose.
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Ways to work with Barry:
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VIP Day – One powerful day to clarify your positioning and brand language
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The ONE Coaching Program – A guided 1:1 process to refine your brand for deeper resonance and growth
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Brand Strategy Lab – A once a year 5-week group experience to help studios move from business to unforgettable brand
Step 3: Bring the Brand to Life (Work With Shay)
Once your strategy is in place, your experience needs to reflect it—every class, every coach, every moment. Shay helps you build the structure that brings your brand to life through:
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Signature class design​
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Instructor onboarding and development systems
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Operational standards that reflect your values and your vibe
This is how your promise becomes something people can actually feel.
Watch Your Brand Do Its Job
When your strategy, systems, and team are all working together—your brand becomes unmistakable.
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Your message resonates.
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Your classes stay full.
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Your studio runs with more ease and clarity.
And you finally feel like your business looks and sounds the way it’s always meant to.
Undeniable Results
We built a strong concept—but our messaging was stuck in the product, not the problem.
Fitcarma helped us tap into what really drives our clients and tell a story that actually connects.
Now our brand has clarity, heart, and a powerful edge in a crowded market.
