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Your Work Is Your Fitcarma.
What you put into the world matters.
How you run your business.
How you serve your clients and community.
How you design and deliver your classes.
How you lead, communicate, and create.
That’s your Fitcarma.
Our Fitcarma?
Helping You Build the Brand You Were Meant to Lead.
For decades, we’ve been in the front of the room—coaching, programming, playlisting, and leading. We’ve seen the power of movement, music, and connection transform people. We’ve challenged them to step outside their comfort zones, break through their limits, and chase their dreams.
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And many of them did.
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Some became instructors. Others opened studios. Some built fitness communities that changed lives.
Now, we’re here for those of you who’ve come out on the other side—the ones who fell in love with fitness and decided to pay it forward by building something bigger.
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But building a business is different than leading a class.
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That’s why we do what we do. To challenge you, push you, and give you the tools to create something truly magnetic. Because your studio isn’t just a place to sweat. It’s a movement. A space for transformation. A brand that should stand the test of time.
That’s our Fitcarma. What's Yours?
Our Core Values
These are the principles that guide our work and what we strive to instill in every fitness business we work with.
Creativity with Purpose
Everything we create—brand scripts, training manuals, class formats—is in service of a greater mission: helping businesses become unforgettable by rooting them in who they really are.
Integrity in Impact
We don’t just help businesses grow—we make sure they’re aligned with their deeper mission. Is your message aligned with your experience? Is your brand delivering what it promises?
Experience Driven
Fitness isn’t about how it looks, it’s about how it feels. The emotional journey—the breakthrough, the belonging, the transformation—is the product. Design, music, brand, and coaching should all work together to deliver that feeling.
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Courageous Transformation
We ask our clients to go deep. To unearth the truth of what they believe and trust their instincts. To step into a new version of themselves—whether that’s a new brand, a new location, or a new way of showing up.
Curiosity Leads the Way
We approach every challenge with the belief that everything is figureoutable. Together we explore unconventional paths, test new ideas. The process of discovery, and growth comes from exploring what others don’t yet see.
People First, Always
You design for the end user. The client in class. The instructor on the mic. The business owner trying to lead from purpose, not panic. You build systems and brands that support humans, not just operations.
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