WHO WE ARE

Learn to teach epic classes. We don’t teach you want to teach. We teach you HOW to teach to make your class unforgettable. Establishing a standard for instructor quality.

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The Founders

Barry & Shay are a husband and wife consulting team with over a decade of experience in the industry. They teach various modalities on and offline, train and mentor the future generations of instructors, and help build boutique fitness studio businesses around the world. Fitness Career Mastery became the consulting and educational platform that it is when Barry and Shay joined forces. They combined Barry’s podcast (featuring tons of free resources and tips from experts around the world) and Shay’s consulting services (specializing in program development, teacher training, one on one coaching, mentorship, and live workshops.) They’re passionate about helping studios and trainers create unforgettable, immersive workout experiences for their clients.

MISSION

We embrace a hunger for excellence and are committed to a standardization of quality and service in the fitness industry while simultaneously creating unique programs and experiences for our clients. We recognize the impact we have on people’s lives beyond physical conditioning.

We provide trainers, instructors and boutique fitness studio owners with fresh ideas, solid education and tried-and-tested products and tools to elevate their business, advance their careers and put them on a clear path to Mastery in order that they continually provide elevated and transformative experiences for their clients.

VISION

Our vision, our dream, through FCM is to elevate the industry as a whole, and create a world where the Fitness Entrepreneur is taken seriously and valued by both professionals and its consumers.

We strive to provide a pathway to become a better human through purpose and action. So that we can all have a deeper impact on our clients, so they, in turn, can become better humans. We believe if we can raise the standards of client experience and instructor education we can take better care of communities and our environment. We also believe this is the key for our community of fitness professionals and entrepreneurs to become wildly successful in their careers.

We envision an industry that moves beyond fitness as a commodity, a hot trend or an elite status symbol and towards a necessary, honored and valued practice for the well-being of all people. We want to see the end of the glorification of weight loss and making ourselves smaller to fit in and embrace the commitment to expansion and growth of higher self awareness and pride in oneself to be a positive contribution to society. The world doesn’t need another fitness influencer selling six packs and sneakers. The world needs more decent and skilled human beings (like you! Action Taker) serving, teaching and leading other decent human beings. We believe Fitness is one of the most powerful vehicles to achieve our mission.

We envision an industry that moves beyond fitness as a commodity, a hot trend or an elite status symbol and towards a necessary, honored and valued practice for the well-being of all people. We want to see the end of the glorification of weight loss and making ourselves smaller to fit in and embrace the commitment to expansion and growth of higher self awareness and pride in oneself to be a positive contribution to society. The world doesn’t need another fitness influencer selling six packs and sneakers. The world needs more decent and skilled human beings (like you! Action Taker) serving, teaching and leading other decent human beings. We believe Fitness is one of the most powerful vehicles to achieve our mission.

This vision starts here, with you and us working together as role models, to capture our clients attention, to create memorable impactful experiences that change people’s lives.

"Only one who devotes himself to a cause with his whole strength and soul can become a true master. For this reason, mastery demands all of oneself."
Albert Einstein

CORE VALUES

Mastery

Excellence has no finish line. The acquisition of one skill opens the door to yet another and another.

Education

Passionate curiosity will trump talent and luck. Long term success is achievable through higher learning and constant evolution.

Integrity

Commit to consistently doing the next right thing.

Authenticity

Bridge the gap between what you firmly believe on the inside and what you share with the world on the outside. Your story is your brand. Your unique point of you will see you through even the hardest times.

Service

Your business has everything to do with what you have to give and little to do with what you want to take.

Leadership

Become the yardstick of quality. Create an environment where excellence is expected. If you know the way, then go the way and show the way to others.

Compassion

Bring a tenderness to everything you do. Practice patience, civility and ethics. Stand up for basic human rights and the principals of duty to your team and to your community.

Sharing

Knowledge is meant to be passed down through the ages. Tried and trusted tools that can help on the path to mastery are not meant for any person alone. There are no secrets. You are the secret.

Dream

Dream about what’s possible and question why can’t it be done this way now.

Take action

Opportunities don’t just happen, you have to make them. It is in the doing that the being becomes.

MEET OUR TEAM

LAUREN - FINANCIAL EXPERT and CONTENT Contributor

Big 4 Consultant to Corporate Finance at the industry leading luxury fitness gym, Lauren has 10+ years’ experience within the fitness, hospitality and real estate industries, with a proven track record of successfully launching and scaling new businesses. She's a believer that transparency, inspiration and shared purpose are essential to the success of a team and business.

Her business Active Core Consulting was born in quarantine as she saw studio owners face overwhelm with the rapid fire changes to their business and looking for guidance to ensure their studio survives this COVID roller-coaster we continue to be challenged with.

Your financial strength is the core of your studio's business health. Lauren helps optimize and save cash flow while navigating the critical decisions to pivot, change or redirect your business so you can reopen with confidence and thrive for years to come! Inquire about Lauren's coaching/ consulting services and webinars through FCM!

Sarah - Educator and Contributor

Sarah is the Owner and CEO of Coreology®, a boutique fitness studio with four locations in the Los Angeles area. Coreology specializes in high-intensity, slow resistance training in a fun and immersive studio experience. Sarah is also co-creator of the XFormer®, a high-end pilates hybrid machine. Her extensive knowledge in Anatomy and Physiology, how to create an immersive teaching experience, and having run a studio for over a decade in one of the toughest fitness markets in the world makes her a valuable expert on the team.

Jesse - Photographer

Jesse has a background in fitness with over 20 years of experience as a celebrity personal trainer and cycling instructor, so he has a deep understanding of his clients, and an eye for movement. Shay and Jesse founded The Local Skill together, which was an artistic wellness collective that merged art and wellness in unique experiential events throughout DTLA and NYC. The Local Skill is now the parent company of Fitness Career Mastery, and Jesse has decided to focus solely on the mastery of photography (which he has done!) He is a highly sought-after and versatile fitness photographer, having worked with Flywheel Sports, Red Bull, Space (China), Athleta, Reebok, as well as many well-known fitness influencers, notable apparel brands, and too many boutique studios to mention. We personally feel that if you don’t work with him- you’re nuts! :)