Want to start a career in fitness but are afraid that you won’t earn enough to make a living or support your family? Are you already in the industry but unhappy with what you’re making? Maybe you’re burnt out from teaching and training so much, or you feel your body breaking down from the wear and tear that you’re putting on it. Listen to this episode. We break down how you can take action towards making six figures a year in the fitness industry. Spoiler Alert: it comes down to offering your unique skillset and strengths to a specific group of people, and then building upon that offering. After listening we guarantee that you’ll feel empowered to take that leap away from your 9-5 job to changing the lives of others in the fitness industry; or move away from trading your time for money and towards a life on your terms while still having a deep impact on the clients you serve.
What You’ll Learn From This Episode:
How you can make over six-figures a year in fitness
How to charge more for your services, while also providing more value to your clients
How to properly manage your own finances to meet your income goals
To get a free copy of your EARNINGS CALCULATOR worksheet, email us at firstname.lastname@example.org!
Get your complimentary coaching session with Barry to determine your unique offering, what niche you should target, and how to market to them.
There’s no get-rich quick scheme. You have to develop small habits day by day.
(14:40) Think outside the “Big Box”
A career in fitness is so much more than teaching personal training or group fitness classes- at least it can be! And it is very multi-dimensional. If you’re thinking of joining the fitness industry, challenge yourself to think beyond trading time for money by just teaching classes or training.
(16:15) Diversify your service offering
Expanding what you offer is key, while at the same time, honing in on your niche. Become a one-stop shop for your ideal client. Become the go-to person, the expert that you go see for a particular service offering, and make that offering special.
How do you determine your niche?
Look at your existing client base
Ask your friends and family what your strengths and superpowers are, and find the right group of people to offer that to
How do you know how you should expand your offering?
• Look at what services you provide, and then think about how you can expand upon that to better serve your niche. Don’t go outside your scope of practice though. Utilize the help of other experts- collaborate with other experts.
(26:30) The more you focus in on your niche and better serve their specific needs, you can then charge more for your services
You are offering someone of higher value if your offer is specific and serves multiple needs of your specific niche. People will pay a premium for the special service you provide.
How much should you charge? How do you make sure that you don’t ask for too much? Remember that you’re not just charging for time. If you feel like you don’t have to prepare much and therefore you should charge less, remember that you are charging for your knowledge.
(36:26) Be mindful with your money
Make sure you’re not spending all the money that you have coming into your account! Only keep in your main spending account what you want to allot to yourself to spend. Place everything else in a separate account
References in the Episode:
Be sure to check out all of the links and resources mentioned in this episode:
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The fitness industry is incredibly saturated. Learn how to stand out from the noise based on what makes you unique, knowing your ideal client, and creating a product that provides a depth of service that can't be found elsewhere.