You may have been thinking about this yourself already – no more running around from studio to studio, exhausting yourself between too many clients, and maxing out your schedule…online training! My guest, Dave Smith, takes us through how to get started. We have a plan for you that are interested as well as a great resource that will help you get moving.
What You’ll Learn from this Episode:
Differences between training in person vs. online
How to market yourself as an online instructor
Resources you need for an online platform
Here’s the Complete List of Tips:
1. How do you market yourself online as the industry becomes more saturated and challenging to stand out in?
Put yourself out there by writing articles, get on radio shows, and make as many appearances as possible. Don’t feel the need to appeal to everyone. Narrow down your demographic by noticing who you naturally find yourself working with & direct your marketing towards them. Ask yourself, is the product you’re offering going to appeal to your “closest friends and family,” or the ones in your closest client circle? Start here when preparing new content.
2. What is the difference between training someone in person and training someone online?
Personal trainers are most used to being with someone in the gym and teaching someone the mechanics of the exercise. This is actually somewhat of a disservice, as most clients are more likely paying a personal trainer for motivation and accountability. Focus on these three things as an online coach: 1. Confidence: You can communicate with the client that you are confident in taking them to Point A to Point B. 2. Consistency: There are many ways to create a structure that gives them accountability and consistency in their training. 3. Care: They need to know that even though you’re not face to face with them, you will follow up and demonstrate that you care for their success.
3. What systems do you use to help clients establish consistency with online training?
One system Dave uses is a Google Drive spreadsheet that has the structure that all participants are in on together. It shows everyone’s progress by check boxes for when they complete tasks. It helps them have consistency but also relieves the accountability task of the trainer because the group will do it for you.
4. How do you let your online clients know you care?
Hop on Skype or FaceTime and talk to your clients one-on-one as you’re getting started. Once you’re able to establish groups, the community will facilitate most of this component themselves as long as you set this as a prerequisite.
5. What resources do you need to get started with an online training platform?
Many people think that a website is the best place to start, but Dave disagrees. As a new trainer, you’re unsure of your niche, customer avatar, and products/services you will decide to target. Just launch, share it with the world and go for it to gain experience. Start by thinking of a group of people you would like to work with, what is something you could offer them, and decide the best way to communicate it (e-mail, face-to-face, etc.). Let them know, “Hey, I’m experimenting with this new program, do you want to be one of my first clients?” This will allow you to get experience, fine tune your process, and make sure its what you want to do. Make sure people are interested first before developing the full program to save you time and to prevent you from getting too disheartened.
6. How does it all work? How do you structure the process of the online training?
For a personal trainer getting started…The simplest way to start – know who you work with, throw out an idea to your contacts. When they sign up, have them sign the appropriate paperwork you normally would have them sign with personal training. Next, create a programming that will help them reach their goal. Think about how it would be delivered – simplest way: write it out as a PDF, e-mail it to the client, book a Skype call to talk it through and have them demonstrate the exercises, meet a week later, reassess and continue forward. Next, using a personal trainer software to share videos of exercise workouts through an app on their phone where you can build a workout for your clients in one place and automates a lot of the work. Most softwares have this built in.
7. What are some unexpected obstacles for those just starting?
The time investment can be surprising. It takes years to build the following that you may want to have. A big pitfall you can have is seeing successful people and assuming they are lucky or that you can do the same thing in a few months. Be patient.
Other References in This Episode:
Customer Avatar: FCM Episode 17
Online Personal Training Softwares: ClickFunnels.com, TotalCoaching.com
Dave’s FCM Training Session for becoming an online trainer!