The fitness industry has moved well past building a business around a strong, effective fitness routine or method. Clients are looking for an experience. The face of that experience is YOU, the trainer! Your voice has everything to do with their connection to what you bring to the table. This is what will set you apart in this increasingly competitive industry. In this episode, Xavier Quimbo of Speedplay out of LA, takes us through the process of finding your voice within the fitness industry.
What You’ll Learn from this Episode:
– What is your “voice?”
– How to find your own
– Use your voice effectively
Here’s the Complete List of Tips:
1. What is your “voice” as a fitness professional?
Your voice as a fitness professional is essentially your true story – the events, moments, people you’ve come across, the movies you watched, the books you’ve read – that has brought you to who you are now. Put the “fitness” part of you aside for the moment, and take a look at the rest of you and this is where you will find your voice.
2. Why is your voice so important?
Nowadays, it is more important than ever. Information is everywhere – Instagram, Facebook, etc. is filled with celebrity trainers. In order to break through the noise that is louder than ever before, you must connect to your voice. Once you’re in touch with your own voice, you will be able to find a group of people that genuinely relate to you and will follow you no matter what the competition looks like. These clients are not only looking at the fitness program (because options for this are limitless)…I’m looking at your clothes, the food you eat, how you eat it, how you unwind at the end of the day…they want to see you.
3. So you have told me that you hated your voice growing up. Why is that? How did that shape you?
I wanted to sound like a suav, leading man, actor. I felt like I didn’t look like them – being Filipino, naturally skinny, my overall physicality didn’t match my ultimate goal. I decided to be introverted and not speak much at all. I found a way to speak in my own way, within what I could control. I got into marital arts and this was my first introduction to finding “my voice” – through how high I could jump, how hard I could punch…I continued to find more parts of my voice through different forms of movement. I ended up working as a stunt man, which allowed me to use my voice through physicality rather than vocally. This brought me to where I am now with PT and group fitness.
4. How can fitness professionals struggling to find their voice begin to find theirs?
There’s three characters that you have to “play.”
Number 1: The Seeker/The Adventurer. Take a moment to go over what you do in your week – the locations you go to (studio, home, etc.), the people you come across, the stores/restaurants you go into. Now, plan a moment in your week to do something that is NOT that. Try a new style of food. Talk to someone from a different background/culture. Test out a new movement style. Explore a new art form. Take an opportunity to seek an adventure outside your normal routine. Immediately you find your voice – what separates you from the rest is what defines you – and you also open yourself up to new experiences.
Number 2: The Alchemist. Alchemy is a power or process that transforms something in a mysterious way. You, as an alchemist, must take something from this unfamiliar event and add it to your voice. The more experiences you have, the more you can add to your voice.
Number 3: The Craftsman. A craftsman loves his art and loves his process. He will pay attention to all the details and practice them to make them better, and he enjoys the process just as much as the product. Avoid the feeling of becoming monotonous with your classes. There is always something to deconstruct and rebuild, to improve on. Think about how you are acting when someone enters the room, how you greet your clients, how you prepare your playlists, how you end each class – never stop analyzing and tinkering these smaller parts that come together to create the full experience.
5. What advice can you give to allow us as fitness professionals to use our voice powerfully and effectively?
The best way to develop this is to practice, practice, practice. My personal advice is to take an opportunity to offer to teach for free or find a studio that will allow you to teach very often for a bit to simply get the experience, allow yourself to take risks and make mistakes, and learn what works and what doesn’t.
Other References in This Episode:
1- Unicorn: https://markfisherfitness.com/
2- FCM Episode 4: How to Develop a “Persona” with Shay Kostabi
3- FCM Episode 25: How to Create Your Own Class with Shay Kostabi