Episode 27: How to Build a Following as an Instructor with Natasha Marshall Bean

Tash Bean

It’s one of the things we are most concerned about as fitness instructors. Whether it’s at your studio or online (social media), my guest, Tash Marshall Bean,

Tash Bean

Fitness Professional

It’s one of the things we are most concerned about as fitness instructors. Whether it’s at your studio or online (social media), my guest, Tash Marshall Bean, lays it all out for us. It may not surprise you, but it’s not about being the biggest, best, or strongest, but ultimately reflects on the human-to-human connections we make.

What You’ll Learn from this Episode:

-Develop a deeper, personal relationship with your clientele and co-workers

-Create a personalized experience from start to finish

-How to use the power of social media to connect with your community

Here’s the Complete List of Tips:

Become apart of the studio. Go to classes that you teach and invite your clients to join you. Use this as an opportunity to talk to them in a different setting, get to know their names, and then make notes that will help you remember (name, hair color, what you talked about). This well help them feel remembered in the future. Another way to do this is by working the front desk. This is the best way to get to know the clientele on a more personal level, and mini connections will go a long way.

Be the first in the room and the last one to leave. Set the music, check the mic, then be in the room to welcome and converse with the clientele.

Try to ask open ended questions (How did you hear about us?, I love your outfit, where did you get it?, What are you interested in regards to fitness?, What’s your favorite part of class?) and work to be a good listener. Be sure to also keep your eye open for new members and make them feel welcomed and included. Tell them it will take awhile to get used to the exercise, give them pro-tips on what to know about the class, let them know that all they need to do is be in the room and be apart of the energy.

Make people part of the performance while you’re teaching. Shoutout their names (that you memorized) & refer to the rows/sections of the room and cheer them on.

Social media is powerful. Take the time out of your day to comment on and like your clients’, fellow instructors, etc. posts. This helps to create the relationships with the people you have met in the studio. Continue to post what you love, and those who are interested in the same things will find you.

Thank people for coming. Everyone lives a busy life, so recognize that it took effort to be there. Then, invite them back.

Show Note's Index