What does it take to go the distance, endure and succeed long term as a Fitness Professional? One word… Reputation. Learn the tips and tools that are needed to develop and maintain a solid reputation. Doris Thews of TeamThews.com breaks down what it means to develop a solid reputation.
What You’ll Learn from this Episode:
– What 3 relationships you need to thrive
– How to find your “Fitness Board of Directors”
– Define and develop your reputation
Here’s the Complete List of Tips:
1. You have to have these 3 relationships to thrive. It sets the difference between those who will stay at one level and those who will be open to new opportunities. This is both for instructors and studio owners.
– Mentor – Someone that you look up to, guides you. This person is available, and you respect their time. To connect, raise your hand and ask them. Show up, support, learn.
– Sponsor – This is who finances you. Club, brand, equipment, etc. To find them: Start by asking…What is your expertise? What do you wear? What are you passionate about? Find brands, clubs that align with your passion. Build your reputation, crowd and area of influence. From there, they will approach you. If you are choosing to approach them, you will need to have the resume and following to show them. Make a point to align yourself with their brand on your social media as an extra selling point.
– Champion – A person who can open the door of opportunity for you, can pick up the phone for you. This is the hardest to find, so once you do – them grab on and don’t let go. They come after you have built a reputation that is worthy of people investing in you. These are the people that stand by you through thick and thin.
Other than relationships, you have to build your reputation. Once these doors are open, you have to follow through. Once people see this, they will come back to you.
2. What is REPUTATION? In this industry, it is everything. Take time to be still and think about what your reputation is in the industry. If a client were to describe you, what would they say? Ask important people – “Fitness Board of Directors” – what do I represent? Use these points Doris has broken down for us to develop your own reputation.
R – Be Reliable. Show up, deliver, be consistent.
E – Energy. Surround yourself with good people that build you up.
P – Passionate. Read everything you can get your hands on. Experience everything you can.
U – Unpretentious. Come across confident, but humble. Be open to constantly learning. Be easy to work with, and you will work a lot.
T – Trained up and current. Be up to speed on all certifications.
A – Attitude. Give thanks when things go well, but also when it goes bad. Have a “that’s okay,” attitude. You don’t know what the client is bringing that day.
T – Team player. Have a “there’s no ‘I’ in team” mentality. Pick up your equipment, clean up after yourself, overall – assist your team at the studio.
I – Integrity. Quality of being honest, have strong moral principles. How you act when no one is looking.
O – Owning it. If you fail to plan, you plan to fail. Take responsibility for yourself and your commitments.
N – Never be satisfied. Never be comfortable. Constantly evaluate yourself.
3. Know what you can do today, this month, this year to better your reputation. When you’re offered an opportunity you’re not sure you should accept, decide if it aligns with the goals that you have set. If not, then you can say no.
4. In order to find this Fitness Board of Directors, it comes from working in the industry, finding your peers you respect and who are slightly better than you. Ask for their advice, and always support them when they are looking for similar conversations. It takes years.