Once you launch your studio, you’re going to want to see it grow quickly and steadily. Saloni Kantaria has grown an incredibly successful studio and is looking to open another in another country. In this episode she shares her incredible techniques that has allowed her to establish a very close relationship with her clients. These tips will undoubtedly help you do the same. Once that close relationship is established, it becomes easy to create a community and see it grow by delivering exactly what that community craves. Listen all the way through to the end to get a special bonus that will help your studio grow and succeed.
What You’ll Learn from this Episode:
• Set yourself up for success in studio operations
• How to maintain a high quality class experience
• How to ensure a five-star client experience
Here’s the Complete List of Tips:
1. If you have the capital means, it is always best to purchase the real estate you intend to use for your studio rather than renting. This way if the studio is unfortunately not successful, you will have assets to your name to either repurpose or sell. This also helps you maintain consistent pricing, rather than having to adjust the costs based on inflation/increased rent expenses.
2. Maintain quality of your studios among different locations. Your clients should be able to know what to expect from your brand no matter what door they walk into.
3. There are 4 components that contribute to the overall quality of your clients’ experience.
-Front desk staff – The first person your client will see or speak to in the studio or over the phone. This person should be able to do more than simply answering the telephone. Their communication with your clientele is crucial, so maintaining a friendly persona is important when welcoming guests. Through these, they are able to gain information on whether or not your members are enjoying their experience or if changes need to be made. They should also be able to communicate modifications for those who are injured, inform the instructor and suggest appropriate classes based on goals they have communicated.
-Instructors – Encourage your teachers to see your students as individuals with specific needs. Your teaching staff should be technically educated on the body and its capabilities. They should have a clear understanding on what the studio’s mission is and how their classes contribute to bringing that
-Equipment – Overall expectation is that the equipment is expected to be working. It should be calibrated fairly often to insure quality is being maintained and if any repairs need to be made.
-Cleanliness – Health hygiene should be taken seriously. Give your cleaning staff a check-list to set clear sanitation standards.
4. Do not hesitate to approach your clients for feedback on your studio. Speaking with members that have invested significant time and money into your business and asking for their opinions will give you insight as to what is going well, but also what may need to change. If they notice you have taken their feedback seriously through active change, they will be more likely to offer honest feedback in the future.
5. It is better to turn a client away from a particular class based on an injury, regardless what it will do for you commercially. This will help gain the clients trust, and they will stay with you for a longer duration because of this.
6. Taking the time to experience your instructors’ class from a client perspective will give you the opportunity to assess consistency among your teaching staff. Provide direct feedback and opportunities for continuing education to speak of any irregularities or flaws in your classes found through this process to build your team.
7. Try to keep things interesting. Many of your clients are coming not just to work out, but also to meet new people. Hosting events that allow for this community building will heighten your members’ experience. Experimenting with different fitness challenges, competitions, speakers, and other activities can contribute to this as well.
8. Reach out to your clients not only in a corporate manner. If you hear of a pregnancy, send out a congratualtory e-mail. If word of a client’s injury comes to the studio, reach out and offer some tips to recover.
9. Be aware of your competition, what they are doing well and mistakes you may be able to learn from. From there, assess what you can do with your own business to improve. Be sure to not stress too much on things you cannot control.
Other References in This Episode:
Episode 7: What You Need to Know Before Opening Your Own Studio with Ninette Wassef
Episode 11: Common Pitfalls Faced By New Studio Owners with Noël Nocciolo