In today’s episode, we brought back Billy Polson, who we’ve had on the show twice before because on his incredible actionable insights and tips into running a business- and he is a pro, having not only run DIAKADI fitness in San Francisco for 16 years, but winning best gym/ trainers for all but one of those years. Despite so much success, Billy was hit hard by the impact of the COVID related shutdown, and he shares some of the struggles and emotions that he’s faced as a result, that I think you will certainly be able to relate to. But he also shares how after one of his lowest moments, when hearing that the shutdown for small studios was going to continue for another two months, grieved the news, but then rose to the occasion in a very unique way to form a coalition with other studios (even competitors) in his community to petition their case to the local government to open earlier with other small businesses. He also shares insights into reopening that he recommends, and learned while having conversations with other studios in his coalition.
What You’ll Learn from this Episode:
- How Billy formed a coalition with other local businesses to work with their local government
- Why it’s vitally important to be in touch with your clients pain points now more than ever
- Inspiration to adopt a mindset of patience and empathy
Here’s the Complete List of Tips:
(8:30) Being vulnerable with your staff and your clients
It’s important to be vulnerable and open with you community so they feel connected with your story and your brand, but it’s equally important to be strong to show up for them to provide a space where they can be vulnerable.
(13:00) Forming a fitness business owner coalition within the San Francisco fitness community
Billy helped create a coalition to help educate their local government on ways that they could go about opening with safe protocols to be re-categorized.
(25:30) Post-COVID business protocols #1: Set up designated workout space
(31:00) Post-COVID business protocols #2: Think about every possible question your clients will have
(37:00) Post-COVID business protocols #3: Re-thinking financial structure
(42:20) Post-COVID business protocols #4: Creating a new vision for your business
(48:30) Post-COVID business protocols #5: Practice patience and empathy
References in the Episode & Additional Resources:
How to Prepare Your Fitness Business for a Post-Quarantine Reopening
COVID Reopening Safety Video
COVID Protocols Manual