Music Licensing has always been a hot topic in the fitness industry, but now it’s essential to understand since so many of us have moved to the digital space to create online content online for our members and followers. We’ve heard SO many questions like, why are my workouts getting interrupted or deleted from my social media channels? Why does everything I post get flagged for copy-write infringement? How come some people get caught, while others seem to slip through the cracks? I just want to play my Spotify playlist – why are these record publishers so greedy? This episode with Aaron Green of EasySongLicensing.com is a valuable resource to help you understand the “invisible hand” behind the music licensing process – whether you want to ensure you have the right licenses in place for when your studio opens or teaching live classes or you’re really series about creating a virtual platform and offering your workouts online.
What You’ll Learn from this Episode:
- What music licenses does my studio need vs. my online classes?
- Why your classes are getting flagged for removal
- Solutions to ensure you can play the best music possible
(6:00) I’m a fitness instructor or studio owner offering workouts online. Can I use my favorite playlist that I created on Spotify?
(7:00) Why are my classes getting taken down?
(9:00) How affordable is it license the music the want to use?
(13:00) Understanding the players and the process
(16:00) Some solutions to consider
(21:00) Why is it so hard to use Top 40 songs and all of the ones my clients and I love the most?
(25:00) Understanding a song’s market value in terms of fitness
(33:00) Is the licensing process the same if we livestream vs. create on-demand content?
(42:00) How come some people’s classes get flagged, and others slip through the cracks?
(50:00) I’m a studio owner. I have my license through ASCAP, BMI, or SESAC, doesn’t that cover me for creating online classes?
(56:08) Can’t I just offer classes in a private Facebook group, Zoom room, or on a private platform like Periscope?
(1:00:00) How come Peloton can use whatever music they want?
References in the Episode & Additional Resources:
Learn to Livestream Online Course