Episode 045: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin

Tracy Goodwin

I heard a story of a studio that had brought in a vocal coach to train their instructors, and the success they found after the experience was HUGE! Numbers? Skyrocketed.

Tracy Goodwin

Vocal Coach

I heard a story of a studio that had brought in a vocal coach to train their instructors, and the success they found after the experience was HUGE! Numbers? Skyrocketed. Why? They were able to learn how to use their voice in a more effective way to captivate the room. From this, I have been inspired to focus this episode on the psychology of our voice. This is about how we use our voice & how we make others feel. Our guest this week, Tracy Goodwin, has 25 years of experience in coaching others in how to find their voice, sound more confident, rewrite their voice story, and make a bigger impact with their message. She’s worked with people in all different industries, and now – fitness!

What You’ll Learn from this Episode:

5 elements of vocal variety

How these elements make us feel

Take your clients on a journey

Here’s the Complete List of Tips:

What does “psychology of voice” mean? (11:20)

It is our subconscious that creates our voice. Our subconscious minds’ goal is to protect us, and most importantly, our heart. Everything we speak is not words, it is a message. The voice is the orchestra of the heart. This can begin at a young age and stick with you throughout your life. Your subconscious mind recognizes when you are subjecting yourself to judgement and it reacts to this.

Vocal Masks (16:30)

Whatever you are feeling, whatever you place in your muscle memory, whatever you are trying to portray (if it is not the truth) – you are putting on a vocal mask. People feel they need to prove themselves, so they alter their voice with a vocal mask that doesn’t allow them to come across as genuine. Ask yourself, what are your clients hearing in your voice? What are you trying to prove? As an example – when you speak in a high tone, it gives a sense of self doubt.

How do we work on this and become aware of these moments? (21:30)

Pick someone you trust and ask them for honest feedback. Ask them to tell you what they hear and what they feel when you say it. At the end of the day, its not necessarily about the words – its what you do with them. If you are not using your voice to share your words effectively, your clients will not get the feeling you may be intending for them to have. Note that this will be a different experience than listening to a recording of yourself.

Shifting your mind. (30:15)

The goal is to shift your subconscious mind from what you think people want or are expecting, to focusing on what you have to deliver.

5 elements of vocal variety. (31:20)

We have 5 senses, and Tracy argues we have 5 elements of variety. Our voice has the power to affect the senses which, in turn, affects the emotions.

Pausing – People are uncomfortable in pausing while they speak. However, during a pause, the audience feels that the speaker cares for them. Your subconscious blocks this because it puts the speaker in a position of vulnerability. Think about it – if you ask a question and immediately deliver the answer…do you really care about hearing them share their own thoughts? (Examples at 38:00)

Shades of fast and slow – Shades of fast bring excitement, slowing down will create a sense of clarity.

Shades of loud and soft – Being quiet is extremely powerful, but under utilized. It turns gives your words a secretive feel and makes the listener feel as though you trust them.

Elongation – This provides degrees or levels of emotion. This can trigger the listener’s emotions and create a connection based on that creation of a feeling.

Pitch play – Highs vs. low pitch.

How to understand what our listeners will feel when we use these 5 elements (48:35, 51:45)

Use your voice to focus on and project your own emotions naturally rather than trying to portray a certain emotion for the sake of your listeners. This will be more organic, authentic, and effective. Most of the time, what excites you will make them excited as well. If that’s your goal – then what makes you excited? Use that as your inspiration! Eventually, this will fall into your muscle memory and you will habitually be able to engage others with your voice all the time.

How do we overcome psychological aversions that we have to these five elements? (56:50)

Be aware of the resistance to your own experiences. If your subconscious tells you to do something – don’t. Get that “voice buddy” and ask for their honest feedback.

We have our own aversions when it comes to listening as well, just as our audience will. It is important to recognize this so that you don’t use too much of one element or the other, because some people will not resonate with this and may be turned off.

Tracy’s evaluation of Barry’s usage of his voice (1:02:25)

Other References in This Episode:

Episode 37: Finding Your Voice in the Fitness Industry with Xavier Quimbo

Show Note's Index