Once you get your certification, how do you navigate the fitness industry?
Once you get your certification, how do you navigate the fitness industry? In this episode we talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career.
• How to follow the T-Shaped curriculum for continuing education
• How to find your niche audience
• The important difference between being efficient vs. effective
(1:30) The T-Shaped Curriculum
On the horizontal bar of the “T”, pout all of the knowledge and skills that you’ll need to become the future version of you that you want to become. You know what this is from doing your Purpose, Unique Abilities, and Values. Along the vertical bar, you will put what your subject matter expertise is or will be.
This helps you find a direction and gain momentum towards that thing you want to achieve, otherwise it’s like throwing darts at a dartboard. When you think about continuing education, it has to map to future you.
(4:00) Finding the People You Want to Serve
It comes down to three steps. 1) Know what people really really want. 2) Make something awesome, remarkable, and special to deliver it 3) Tell everyone about it! This works whether you’re building a business, selling a product, or growing an instagram following.
(18:00) Regarding working hard.. it needs to be strategic. It needs to be effective over efficient.
Hard work isn’t enough to get you there. Many of us can get caught in a grind of doing a lot of hard work efficiently. Efficient means getting more done faster. Effective means doing the right stuff in the first place. And don’t forget to rest- work and rest are not opposites, they are synergists!
The fitness industry is incredibly saturated. Learn how to stand out from the noise based on what makes you unique, knowing your ideal client, and creating a product that provides a depth of service that can't be found elsewhere.
