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Fri, May 31


FCM Zoom Room

You: Unlocked. Tap Into Your Full Potential as a Fitness Instructor

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You: Unlocked. Tap Into Your Full Potential as a Fitness Instructor
You: Unlocked. Tap Into Your Full Potential as a Fitness Instructor

Time & Location

May 31, 2024, 10:00 AM – 11:30 AM PDT

FCM Zoom Room

About the event

In this month's Masterclass, join Barry AND Shay. We'll teach you what we believe are the two most important elements of the most successful fitness instructors. Once you master them, you'll immediately lift your group fitness classes to new heights.

By attending, you'll benefit from Barry's brand strategy and marketing expertise and Shay's mastery of the subtle and often overlooked (yet powerful) soft skills the best instructors in the world use to create fitness experiences that their clients can't wait to come back to.

What You’ll Learn:

Part 1: Barry's Session: Develop Your Strong Personal Brand Strategy

  • Craft Your Unique Brand: Discover how to define and communicate your personal brand. Stand out in a crowded market beyond the type of workout you teach. You'll learn how to weave your personal story and perspective into a value proposition that showcases how the way you teach your workout can bring specific benefits to your client's lives.
  • Effective Marketing: Learn proven marketing strategies to promote yourself and your classes effectively. Learn how to deliver a message that drives people to take action. (Spoiler: If you think you're marketing a workout, think again.)
  • Audience Engagement: Understand how to draw the right people into your classes and keep them coming back.

Shay's Session: Weaving Intention into Your Classes

  • Integrate Your Brand: Learn how to use your personal brand strategy in the classroom to create intentional and impactful class experiences that take people on a meaningful, life-changing journey.
  • Class Construction: No more boring classes. No more struggling to plan. You'll learn to create meaningful classes that go beyond exercise. They'll become meaningful journeys that resonate with participants and impact their lives outside the room.
  • Emotional Connection: People don't come back to classes because they fall in love with the exercise. They come back because of how doing that exercise makes them FEEL about themselves. Learn the soft skills that make your classes memorable and keep people coming back for more.

Why Attend?

Do you want more packed classes? Do you want to have a deeper impact on people? Do you want to make more money doing it? It starts with these two elements. Making people love fitness involves more than providing them with a type of exercise. It's about how your class makes them feel. Mastering branding and emotional connection is the path to creating classes that inspire, motivate, and change lives. The ones people will do anything to come back to.

Who Should Attend?

  • Group fitness instructors looking to elevate their classes
  • Fitness professionals wanting to deepen their connection with clients
  • Anyone passionate about making a meaningful impact through fitness


  • Date & Time: Friday, May 31st at 10am PT/ 1pm ET
  • Length: 90 minutes (including a live Q&A)
  • Replay: A replay will be made available for five days after the Masterclass.

Don't miss this opportunity to transform your fitness classes and help more people fall in love with exercise. Secure your spot today!



    +$0.75 service fee
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