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Fri, Feb 24


FCM Zoom Room


Get ready to raise the bar and unleash your full potential as a fitness professional with the Power of Persona Masterclass!

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Time & Location

Feb 24, 2023, 11:00 AM – 12:30 PM PST

FCM Zoom Room

About the event

Get ready to raise the bar and unleash your full potential as a fitness professional with the Power of Persona Masterclass! 

This workshop will teach you how to develop and maintain a strong, polished, and consistent professional persona that will help you stand out from the crowd, attract more clients, enhance your reputation and build a successful career in the fitness industry.

And the best part? You won't have to sacrifice your authenticity to do it. This isn’t about playing a character or putting on a show but about how to manifest and realize who you are meant to be. We'll show you how to find the balance between being professional and relatable while remaining true to yourself.

You'll leave this class feeling confident, empowered, and ready to conquer the fitness world with your unstoppable clarity and flair. You didn’t come to play small. Step into your Power and sign up today.

The benefits of a Polished Persona:

  1. Establish credibility and professional image: A well-defined persona can help you position yourself as an expert in your field, increasing your credibility and trust with your audience.
  2. Better engagement with clients: A strong persona can help you connect with your clients on a deeper level to build your unique and loyal audience and create a more enjoyable and effective workout experience.
  3. Increased visibility and marketing potential: A polished, public persona will help you confidently and easily promote yourself and your services, so you can attract new clients and brand partnerships.

We’ll accomplish this by covering the following:

  • The Key Elements of Personal Branding
  • How to define your personal style, musical taste, and signature coaching ethos.
  • How to develop Core Values, Instructor Mission Statement, Craft the perfect Bio
  • How Music, Body Language, Vocal Quality, Wardrobe, and Motivational Style create a recognizable identity or archetype that clients can connect with.
  • Build a unique and loyal following by attracting your ideal clients and customers.

The Power of Persona Masterclass Includes:

  • 90 Live Masterclass via Zoom with Shay (FEB 24TH 11AM PST)
  • The replay will be available online for 5 days after your selected date
  • The Power of Persona Digital Journal and Workbook

People come for the workout. They stay for the Instructor. Maximize the full range of your potential to be a change-maker. Become the unstoppable leader you were always meant to be.



    +$1.10 service fee
    Sale ended



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